I've always thought the brands were too diluted, not unlike GM in that Olds, Pontiac, Buick and Chevy were competing against each other. Bye bye Olds and Pontiac, now bye bye Maxum.
It's a shame, I like my Maxum, but I never kidded myself that it wasn't the same boat as the Bayliners and Sea Rays, just different bolt ons from various marine supply companies.
...and maybe not coincidentally, all of the new boats I've been looking at over the last few years have been Bayliners. Their runabouts are stripped, bargain basement, entry level boats...but move into their cruiser line and they are fantastic (for the price)